Z I N G

Phase 1: Create a name, persona, and moodboards for a new mobile network company targeting backpackers and their unique international minute plans. My Choice: Male in their 30's. Zing - From here to there. Keep it simple and reliable Phase 2: Thumbnail and then create wireframes on Sketch. My design: Simple enough to use one handed while on the go. Only the most important things you'll need on the menu. Phase 3: Test the wireframes, make adjustments, and then move on to the actual design. My design: Keep it light, simple, and relatable. Make the icons understandable. Phase 4: Portfolio Week - Refine designs, add rollout and mockup. My choices: Make a desktop version, 2 subway ads, and a large subway poster. Project was completed in 2 and a half weeks along with 5 others.